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Keep it simple - It’s as easy as it gets, as the word suggests keep it simple, your website should be simple and minimal as possible. Don’t add a tone of popups, keep the information relevant.
In short, words keep information straight to the point.
Mobile first - We all know that the user base for mobile is huge so if the website is mobile friendly there’s more chance that people will like it. Always make the website compatible with the mobile layout
SEO - (Search engine optimization) - This is a straight no brainer. If your site isn’t optimized for searches then you will not get visitors and people will not be able to know your site exists.
So the key is to improve SEO, you will find tons of tutorials regarding SEO
Improve load times - This is also the main factor for user experience on the website. If users have to wait for long load times they will get bored and probably won't want to visit your website next time.
So, make your site loading rapidly fast as you can. React is one of the best and easy frameworks for getting you started for loading time improvement, it won't load the whole website it just loads the component which is updated. So your site loads faster.
Use Clear Call-to-Actions - Make sure your website includes clear call-to-actions that are easy to find and understand. This will help guide visitors through your website and increase conversions.